The Gallup Panel is a new methodology for conducting consumer surveys and public opinion polling. The panel is used for client and internal Gallup surveys covering a variety of topics, such as customer evaluations, public opinion, and social behaviors. By recruiting panelists using traditional random digit dialing (RDD) methods, the panel represents the United States telephone-household population. But unlike regular RDD surveys, the Gallup Panel is able to survey members using a variety of modes, including telephone, mail, and web. Furthermore, the wealth of auxiliary information collected on the members permits sampling of targeted populations. Finally, a pre-recruited panel ensures that surveys can be conducted more quickly, more efficiently and more cheaply than a comparable RDD survey.